Dentos

Private label
oral care

Products, product development and packaging concepts for retail brands across Europe.

Three different types of replacement brush heads
Replacement brush heads

Rotating · sonic · iO compatible

Product rangeCustom developmentBrand & packagingSupply chain

Products

A complete oral-care range.

From everyday essentials to specialist applications. Each product group can be tailored to market positioning, price point, ease of use and preferred packaging.

Electric brushing

Replacement brush heads

Rotating, sonic and iO-compatible models. A choice of filaments, indicator features, colours and packaging formats.

Rotating, sonic and iO-compatible replacement brush heads

Complete devices

Electric toothbrushes

Electric models with distinctive designs, colours and features for different retail segments.

White electric toothbrush with a round brush headPurple electric toothbrush with a straight brush headBlue electric toothbrush with a compact brush head

Everyday care

Manual toothbrushes

From efficient everyday brushes to refined premium models, for adults and specific age groups.

Various manual toothbrushes

Between the teeth

Interdental care

Interdental brushes, soft picks, dental picks and wooden picks in various sizes, handle designs and convenient consumer packs.

Open travel case with soft picks

Floss & specialist care

Floss solutions

Floss, dental tape, flossers and options for orthodontic cleaning, with a choice of thread, coating, flavour and dispenser.

Dentos dental floss in blister packagingDentos floss picks in resealable packagingDentos floss picks in a cardboard boxDentos floss in a blue dispenser

Special care

Whitening

Whitening concepts with strong shelf presence, from formulation and delivery format to label and outer packaging.

Carbon Bright activated charcoal whitening product

Product development

From product brief to production-ready design.

When a standard product does not match the intended positioning, function or user experience, Dentos develops a customised or entirely new solution. The product brief is translated into shape, construction, materials and manufacturing process.

CAD design, prototypes and material assessment make choices tangible early on. Validation is followed by tooling, trial runs, quality agreements and handover to production.

Product designEngineeringPrototypingMaterialsTooling
Custom interdental development — full CAD sequence
01

Briefing & benchmarking

Function, target audience, price point and reference products are translated into a clear product specification.

02

CAD & construction

Form, function, materials and manufacturability come together in a technical design.

03

Prototype & validation

Prototypes and test models enable early assessment of ergonomics, fit and functional performance.

04

Tooling & production

Approval is followed by moulds, trial runs, quality agreements and handover to production.

CAD design of a strip of interdental picks
Product engineering
3D design of production moulds
Mould design

Intellectual property

Protection as part of development.

New shapes, mechanisms and concepts can be protected through design registrations and, where appropriate, patents. Existing rights and potential protection are therefore considered during development, before market launch.

Brand services

From brand idea to production-ready artwork.

A strong product needs packaging that immediately communicates its position on the shelf. Dentos develops private-label packaging within an existing brand architecture, and can also build an independent brand concept or ‘fancy label’ from the ground up.

The process covers concept, naming and visual direction through to die-cut design, technical artwork, mandatory legal information and files for print production. Prepress, colour specifications and mock-ups ensure the design and final result align.

01

Concept & positioning

Brand role, target audience, naming and visual direction.

02

Packaging design

Shape, material selection, hierarchy and shelf presentation.

03

Artwork & prepress

Dielines, technical text, colour management and printing instructions.

04

Mock-up & production

Presentation models and checked, production-ready files.

Blinkies packaging with an elephantBlinkies packaging with a giraffeBlinkies packaging with a dog
Blinkies Brand concept, illustration and packaging range

Supply chain & logistics

From production planning to delivery.

Product, packaging, documentation and goods flow are organised together. This keeps planning, quality, stock and market launch aligned.

01

Sourcing

Manufacturer, materials and cost aligned with the product specification.

02

Planning

Capacity, packaging, minimum order quantities and the required delivery date in one production schedule.

03

Release

Checks, documentation and product release before dispatch.

04

Logistics

Freight, imports, stock planning and delivery aligned with market launch.

Forecasts, the target launch date and order volume are the starting point for a realistic lead time. Production slots, packaging components, transport and stock build-up are planned accordingly.

Where required, the process includes consolidation, sea or air freight, import documentation, storage and phased delivery to distribution centres.

Close-up of filaments on a replacement brush head
Materials, geometry and functional performance

Product quality & compliance

Quality starts with the specification.

Product requirements are translated into verifiable specifications for materials, construction, compatibility, packaging and marking. Relevant tests, inspections and traceability are recorded in each product file.

Validation

Functional performance, fit, material selection and packaging protection are assessed before release.

Documentation

Technical files, test results, product specifications and changes remain linked to the product and batch.

Files and processes are structured around applicable European legislation, including GPSR, PPWR, REACH and — for relevant electrical products — WEEE. Dentos is a member of amfori BSCI and GS1.

GPSRPPWRREACHWEEEamfori BSCIGS1

Less plastic

Material choices start with both product and packaging.

Plastic reduction is considered from the concept stage. Depending on technical requirements, a product or pack can use less material, renewable raw materials, recyclable material combinations or entirely plastic-free packaging.

Bamboo and paper are useful alternatives where function, hygiene and shelf life allow. All paper packaging uses FSC®-certified paper or board.

Bamboo productsPlastic-free packagingFSC®-certified paper

Contact

Discuss a product, packaging or range?

For new concepts, private-label ranges and product development.

EmailDentos email address shown as an image
PhoneDentos phone number shown as an image
Get in touch